Excellent rated 4.6 out of 5

Simply Purple PAP+ Brightening Powder (15g)

Simply Purple PAP+ Brightening Powder (15g)

verified Neutralizes Yellow Tones

verified Gentle on Enamel

verified Dentist-Formulated

verified Made in the USA

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Product Details

Simply Purple is your instant brightening step—a purple PAP+ powder that uses color-correcting technology to help neutralize yellow tones and make your smile look visibly whiter in seconds. The violet hue sits opposite yellow on the color wheel, softening dull, warm tones on contact while the gentle formula supports a cleaner, smoother look over time, without the harsh feel of traditional whitening tricks.

How to Use

  1. Wet your toothbrush and shake off excess water.
  2. Dip your brush into the powder (with or without toothpaste).
  3. Brush gently for 1–2 minutes, focusing on the teeth that show when you smile.
  4. Rinse well and check your brighter, cooler-toned smile.

Use before photos, events, or anytime your teeth look especially dull or yellow.

Why You’ll Love It

  • Instant brightening – Helps neutralize yellow tones in seconds so your smile looks whiter right away.
  • Color-correcting tech – Purple pigment is designed to balance warm discoloration for a cleaner, cooler-looking shade.
  • Gentle by design – Created to be used alongside your regular routine without the sting, irritation or “stripped” feeling harsh products can cause.
  • Perfect with Simply White – Use Simply Purple as your instant boost and pair it with our Simply White PAP+ Whitening Powder for gradual, real whitening over time.
  • Made for confidence moments – Ideal if you’re tired of filters and gimmicks and want a quick, simple step that actually makes your smile look fresher when it matters.

Unique Formula

A peroxide-free brightening powder made for sensitive teeth and everyday stains.

• Gently whitens without the sharp sensitivity people often get from strips, gels or in-office treatments.

• Fine, low-grit powder texture that supports your enamel instead of feeling scratchy or abrasive.

• Simple, no-fuss routine that fits into normal brushing with no trays, lights or extra 30-minute sessions.

• Designed to feel like a safe upgrade to your daily routine, so buying it feels like taking care of yourself—not gambling on another harsh whitening product.

How to Use

Step 1: Wet your toothbrush and, if you like, add your usual toothpaste.
Step 2: Either use the Whitening Powder on its own by dipping your wet brush into the jar, or lightly dip your toothpaste-coated bristles into the powder.
Step 3: Brush your teeth as normal for 2–3 minutes, focusing on the areas that look most dull or stained.
Step 4: Rinse well with water. Use a few times per week as part of your routine for gradual, natural-looking whitening.
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Simply Collection

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    What Makes Simply Purple So Effective?

    target
    Targets Built-Up Stains

    Gently lifts surface discoloration that’s built up over time, helping teeth look clearer and brighter with each use.

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    Refreshes, Cools and Cleans

    Leaves your mouth feeling clean and lightly refreshed, like a cool “winter” boost added to your normal brushing routine.

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    Sensitive-Teeth Safe

    Designed for people who struggle with whitening sensitivity, so you can work toward a whiter smile without the usual sting or ache.

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    Clean, Pure and Gentle

    Made to brighten without harsh, bleach-heavy formulas, this is a careful upgrade to your oral care and not something your teeth have to recover from.

    Science of PAP+ Whitening

     

    What is PAP+?

    PAP+ is a modern whitening ingredient that targets stains without using harsh hydrogen peroxide. Developed for people who want real shade change but are tired of strips and kits that leave their teeth sensitive.

    How Does PAP+ Work?

    PAP+ works by breaking down the bonds in surface stains while you brush, helping to lighten built-up discoloration over time. It does not aggressively dehydrate the tooth's surface, most people experience far less of the sharp, zinging sensitivity making it a better fit for teeth that are on the sensitive side.

    Brighter Teeth In 3 Simple Steps

    • Step 1

      Wet your toothbrush and shake off excess water

    • Step 2

      Dip your toothbrush into the powder with or without toothpaste

    • Step 3

      Scrub your teeth for 2 minutes then rinse your mouth with water

      Step 1

      Wet your toothbrush and shake off excess water

      Step 2

      Dip your toothbrush into the powder with or without toothpaste

      Step 3

      Scrub your teeth for 2 minutes then rinse your mouth with water

      Whiter Teeth in 3 Simple Steps